Our Mission

By HO Data Entry
2 min read

Our Mission, In One Line

Build pet nutrition that works for sensitive pets and respects planetary limits—by design, not as an afterthought.

Our Pillars (How We Deliver)

1) Performance First
Formulas built for digestibility, palatability, and consistency. If pets don’t thrive on it, it doesn’t ship.
2) Planet by Design
BSF-based circular nutrition with compact land use, smart water use, and lower emissions potential than many conventional proteins.
3) Radical Clarity
Transparent sourcing, batch testing, and plain-language labels. No fillers, no trendy fluff—every ingredient has a job.
4) Evidence Over Hype
We iterate with data, quality protocols, and third-party validations where relevant—then share results in human terms.
5) Community at the Core
We build with pet parents, vets, and partners. Real stories, real feedback, real improvements.

Measurable Commitments (Our Near-Term Goals)

1. Traceability: Publish a clear sourcing map for major ingredients.
2. Testing Transparency: Share batch-level quality snapshots (digestibility, moisture,                                                                          contaminants) in plain English.
3. Packaging: Shift toward recyclable or reduced-material formats, with guidance by region.
4. Footprint Accounting: Release a simplified impact overview once core SKUs stabilize                                                                    (land/water/emissions proxies).
5. Community Feedback Loop: Quarterly “What we changed because of you” updates.

What This Means for Your Pet

* Gentle on sensitive systems: A novel protein option that helps many pets settle into better digestion and steady energy.
* Nutrient-dense: Balanced amino acids + functional fats (including lauric acid) for coat, skin, and    vitality.
* Consistent by design: Controlled inputs and processing = fewer surprises bowl to bowl.

What This Means for the Planet

* Less resource strain: BSF systems can use less land and smart water relative to many traditional proteins.
* Waste to value: Organic inputs become premium nutrition, not landfill.
* Future-fit: Modular production that scales responsibly with clear guardrails.